For whatever reason Fiona Apple has always remained just under the radar especially since she proved herself unwilling to play by the rules laid out for Female artists especially in the 90's memorably stating during her 1997 MTV Awards acceptance speech as she collected her moonman at the MTV Video Music Award for Best New Artist
"This world is bullshit. And you shouldn't model your life—wait a second—you shouldn't model your life about what you think that we think is cool and what we're wearing and what we're saying and everything. Go with yourself"
The video directed by Mark Romanek marked him as a talent to watch as he joined the likes of Spike Jonze and David Fincher as music video visionaries as they pushed the concept beyond it's traditional concept. Apple meanwhile was branded an "Underfed Calvin Klein model" and critised for taping into "Heroin Chic" leading her to distance herself from the video, later re-evaluating her stance for Romanek's "Directors Label" retrospective stating "I like it.....we can be friends again"
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